In an effort to reach tens of million of Latin American sports fans, Esportudo needed to redesign and develop their application ecosystem.
NorthOut was thrilled to partner with a emerging media leader from the ground floor to tens of million of monthly pageviews.
From first designs to a million users we had their team’s back.
Strategy, Investing and Beyond.
NorthOut’s executive and extended team got involved from day one across Esportudo’s mission to reimagine sports media. This means we helped create a long term strategy, interview teammates and truly align with the core team.
Architecture and Design.
Leveraging cross functional experience, we developed a technology architecture strategy, provided design expertise and outlined engineering plans to launch in multiple countries at scale.
Full Stack Engineering.
From developing a hybrid application with deep personalization features to accelerating API layer feature launch, our diverse engineering skills came to bear through a successful launch.
How We Worked Differently
NorthOut focused on inter-team training to drive long-term value.
Incubation at NorthOut HQ.
For unique founders and companies, we’ll create co-located teams to drive speed and knowledge share. Today, Esportudo’s leadership team works directly at our HQ as they scale globally.
Preparation for Future Scale.
Our engineering team built for today but planned technology for massive scale. Leveraging the latest in AWS toolkits like serverless computing, edge serving and autoscaling, we enabled unparalleled growth.
NorthOut’s personal and organizational network spread far across potential customers, investors and advisors. We got in the weeds as Esportudo raised funding, signed its first customers and built its growing team.
We’ve loved working with the NorthOut team across functions. They really lean when it counts.
–Marcos, Founder & CEO
A Featured Build
The Esportudo Web and Mobile App
Their application KPIs from pageviews to time on site dwarf rivals and serve tens of millions of content pieces to global users in multiple languages.
Personalization & Integrations at Scale
Esportudo is the first Latin American sports application to enable deep personalization while also providing access to original and integrated 3rd party content.